When LinkedIn started the online profile (resume) was strictly black and white; just text no graphics. LinkedIn learned a thing or two from the visual monster, Facebook. Now LinkedIn can be a place to have fun with graphics. Here is a short list of what they learned.
1. LinkedIn learned to simplify the navigation bar. The help file gives a list of items and how to find them.
A Inbox – Click the Inbox icon at the top right of your homepage to access your messages and invitations.
B. View Profile – Click Profile at the top of your homepage.
C. The top navigation bar disappears as you scroll down the page – To see it again, move your cursor to the top of the page. You’ll also see it when you scroll in the upward direction, or scroll all the way to the top.
D. Skills and Expertise – Move your cursor over any of the skills listed on a profile and click the title of the skill.
E. LinkedIn Today, Influencer Posts, and Channels – Move your cursor over Interests at the top of your homepage and select Influencers.
F. Your Company Page – Move your cursor over Interests and select Companies. Then search for your company and click its name in the dropdown list.
G. Groups – Move your cursor over Interests and select Groups. You’ll see the list of groups you are a member of. To find a group, type a keyword into the search feature love this website at the top of your homepage.
H. Recommendations – Go to your profile page and scroll down to read more the Recommendations box or move your cursor over your profile photo and select Privacy & Settings. From there, click the Profile side tab at the bottom and choose Manage your recommendations.
I. share this website Polls – Go to polls or share polls within a group.
J. Students and Alumni – Go to LinkedIn Alumni – Move your cursor over Network at the top of your homepage and select Find Alumni.
K. Signal – Click the Search icon at the top of your homepage and then click Updates in the top left.
L. Manage Team Accounts for Sales Navigator – If you’re a team admin, move your cursor over your profile photo at the top right of your homepage and select Manage Team Accounts.
2. Linkedin learned to add rich media anywhere. The linkedin blog writes “How do you get started? Simply click on the paperclip on the right side of your share box on the LinkedIn Homepage and start uploading images or files that visually enhance what you have to say. If you want to attach a video or other rich media content that is hosted already on another site, simply paste in the URL into the share box to add it to your update.
We also introduced the ability to directly upload images and files to 2.9 million Company Page admins, so you can expect to see richer and more engaging visual content flowing across your LinkedIn experience.”
3. Linkedin learned to “Tailor Your Content to Specific Audiences”. That’s helpful for the group functionality, status updates and the ability to tag people and groups. “All of our messaging needs to be targeted to a particular group and that’s where we find the tools that LinkedIn offers to be very powerful.” Paul Butcher, Head of Digital Communications at Citi
“Happy updating your linkedin profile!”